About the EETG

Welcome to the East End Trades Guild

Established in 2012 by Krissie Nicolson and a quorum of street level traders in and around the East End and the City of London

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Help us launch East End Independents’ Day!

See our news section for details.

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Latest News

It’s all or nothing, just over half way in 8 days!

From the 6th June to the 8th July we’re inviting friends and members to help launch East End Independents’ Day via a fixed funding IndieGoGo crowdfunding campaign. The aim is to hold an annual day to champion the

Help us launch East End Independents’ Day!

We’re inviting our friends and members to help us launch the EETG’s latest endeavour – East End Independents’ Day! Watch our film and then head over to our IndieGoGo page to show your support!

East End Independents’ day is coming soon!

On Friday 22nd April, small businesses from Columbia Road, Cheshire Street, Redchurch Street, Roman Road, Chatsworth Road and Spitalfields got together to catch up, share news and feed in to our crowdfunding plans for our new East End Independents’ Day initiative at the first

What is the East End Trades Guild?

THE EAST END TRADES GUILD is a new co-operative of small independent traders working together in the interests of all proprietor-owned-and-run-businesses in the East End.

The catalyst for this initiative came when Spitalfieldsʼ oldest family business Gardnersʼ Market Sundriesmen, selling paper bags from the same building for over one hundred and forty years, was faced with a large rent increase sufficient to put them out of business. Such was the public outcry that the landlord relented, but the point was made that these small independents are the essence of the East End and they needed to band together to ensure their survival in these times of economic crisis and in the face of incursions by multiples.

Vital both to the local economy and to the life of community, it is the infinite variety of small traders that make the East End such an appealing destination, adding value to property and attracting other businesses. In the past, these truths have been ignored and exploited by landlords, their agents, big business and government. Speaking in unity, through THE EAST END TRADES GUILD, the traders are demanding recognition and asserting their central importance to the economy.