London's shop local club. Discover and support London's best independent businesses. Club members are rewarded with exclusive savings or perks at hundreds of fantastic local shops, restaurants, cafes, bars and more. Businesses benefit by reaching more local customers. We celebrate small businesses and raise awareness of the advantages of shopping locally. We have four very simple goals: to generate trade for London’s best independent and small-chain businesses, better connect communities, to save you money and support projects which benefit those in need.