?> Alternative London | East End Trades Guild

Alternative London

Discover a London you won’t find in the guidebooks with London’s original off-the-beaten-track tour provider. Alternative London are running five bespoke tours of our members on East End Independents’ Day! Book here


  • The Broadway Market & Well Street Food Tour will delve into the culinary delights of East London’s food heaven. An Italian Deli brunch will be followed by traditional Pie & Mash, local street food, beer from the amazing Five Points Brewery and sample live cooking from T.V chef Oliver Rowe. Come hungry!


  • The Columbia Road experience will take you to one of London’s most magical streets where there will be street performers from Lewis Carol’s Alice in Wonderland. You’ll have the chance to create your own spray paint Christmas cards with Alternative London, join a Christmas ukulele workshop with the Duke of Uke, experience wood carving talks with Barn the Spoon, visit the fascinating Oxford House and enjoy a hot mulled wine in the Royal Oak.


  • The Women of the East End Tour of Bow & Roman Road will explore the interesting and important role that  women have played in shaping social and political history. From the Match Girls to the Suffragettes, we’ll learn first hand from local business owners the role that strong women play in the East End today as we drop in to talk to local businesswomen. The tour will culminate at G. Kelly – one of the East End’s oldest pie and mash  shops. The price of the tour includes pie and mash with a talk by Sarah Jackson from the East End Women’s  Museum.


  • There are two Spitalfields and Shoreditch tours that will follow closely to our original Alternative London Tour route with history, culture and street art of the East End but will also include exclusive access to local independent businesses along the way where you’ll experience talks and demonstrations from a wide variety of people who, together help to keep the area unique. The tour is around 2.5 hours.


  • All customers on 3rd of December receive an East End Trades Guild gift bag with offerings and discounts for goods and services from our members to make your Christmas shopping easier!